Many of you have asked why we decided to use this specific scripture to be the main message of our brand. In my personal experience I concluded that Being You is not that simple at all, as all of us lost our true authentic selves somewhere during the journey of life.
Be You Skincare is a reflection of my own personal journey towards peace, rest, authenticity, natural beauty, simplicity and most importantly a sense of purpose. I have always felt compelled to make a difference in the world – to bring a little bit of sunshine into people's lives. Considering that my own life was so broken and seemingly dark, this personal mission was often challenged by circumstances and wrong choices – desperately trying to escape, but inevitably running in the wrong direction.
It was only when I finally heard a voice beckoning me to “Be Still and trust in Me” that I realized that despite my best intentions, my inner storm had to be calmed before I could ever be of any help, inspiration or significance to anyone. As part of the journey I was drawn to the simplicity of nature – no striving, no stress, no anxiety – only trust, respect, order and somehow an acknowledgement of a force much more powerful and able to provide all that is required to sustain life.
My journey led me to an awakening where I could see and become aware of the clutter in my life, in my relationships, in my home, in my family, in my wardrobe, in my eating habits, my exercise regime, my health and beauty routines and suddenly in my deeper being, my thoughts, my beliefs, my motives, my need to have a life of purpose, my identity.
I had to let go, clean up and seriously simplify. One of my most daunting but ultimately most rewarding challenge was the simplification of my health and beauty routine – little did I know that my external attempt to look presentable and beautiful was a direct reflection of an inner battle of self-rejection and dislike.
In 2015 both time and money suddenly disappeared and I was left wondering how I was going to sustain my masked existence.... In His great and glorious awesomeness God instructed me to Be still and trust Him (know Him as He truly is) and make my own cosmetics as a replacement for multiple expensive and mostly ineffective beauty products that I had accumulated over the years. My skin was extremely sensitive but also oily/combination and my years of teenage sun exposure were starting to show some signs of skin damage.
I started reading about the story of Esther in the bible and how she spent 12 months being perfumed and anointed with heavenly oils in preparation for her encounter with the king. I was captivated and the idea of using skin care oils was birthed. Several months later, my sensitive skin started to normalize and to glow, the oiliness gradually disappeared and I can now confidently state that I have healthy, beautiful skin. The use of our Be You Skincare oil became so much fun and a part of my daily life as I was being challenged to let go of old beliefs about skin care routines, skin care products, skin conditions, etc. etc. and I recognized many parallels within my belief system about other areas in my life. I started using the oil on my hands, my feet, my body, my hair, on my children… even my husband started using the product to help alleviate his extremely dehydrated skin condition that resulted from his passion for outdoor sports.
The reason why we use this specific scripture to be the main message of our brand is because for us, Be You Skincare is not only 100% natural and effective cosmetics. It is a journey of awareness, of getting back to the basics, of taking the time to take care of ourselves, it’s about being still and knowing that He is God and that He has a plan and a purpose for every single one of us, it is about being still enough to perceive the noise, the clutter, the voices, the constant pressure to perform, to survive, the expectations of others, the confusion, the never-ending storm... and choosing to walk away from it – with Him gently leading the way.
Have the courage to rest for a little while, to give yourself space to breathe, to be healed, to be covered by His love, to listen to His gentle voice as He quietly leads you into your life’s purpose.
Start by simply BEING.